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Audi global sales surge by 10%

Audi sold 1.74m cars in 2014, a significant 10.5 per cent leap on its sales total in 2013. The company also hit record revenues of nearly 54bn Euros, 7.8 per cent up on 2013.

Audi’s single biggest selling model was the Q5 SUV. 247,446 were sold in 2014, up from 235,582 in 2013. The next best seller was the A6 Avant, shifting 241,657 units up from 230,535.

The new Audi A3 saloon turned in a particularly strong performance, shifting 117,282 units compared to 190,922 for the A3 Sportback.

60,990 Q7 SUVs found homes in 2014 along with 1382 R8 Coupes and 832 R8 Spyders. Perhaps the biggest surprise is that entry-level Audi A1 shifted just 35,216 units in the whole of 2014.

Audi’s Lamborghini division sold 2530 cars, up 19.3 per cent from 2013. The mix was 1128 Aventadors, 1137 Huracans and 265 Gallardos.

Audi’s Ducati premium motorcycle brand sold 45,117 units, up 1.9 per cent from 2013.

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